Social Local Mobile

Author: Gerrit Heinemann
Editor: Springer
ISBN: 3662439646
File Size: 16,40 MB
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n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

Social Local Mobile

Author: Gerrit Heinemann
Editor: Springer
ISBN: 9783662515693
File Size: 17,98 MB
Format: PDF, ePub, Docs
Read: 1102
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n the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and effective marketing options for traditional retailers. It also reflects the current status of research and business practice, analyzing the basic factors of SoLoMo in detail. The importance of Location-based Services (LBS) is elaborated and analyzed in an empirical study using a market based case of kaufDA – a leading German online shopping network. The evidence shows that customers see LBS as an attractive tool and are prepared to change their buying behavior. Though LBS is still in its early stages and its professional longevity remains to be seen, it also promises tremendous potential for the future.

Social Local Mobile Solomo Game Play Behavior In Free2play Virtual Goods Hybrid Ecosystem

Author:
Editor:
ISBN: 9781461925200
File Size: 48,11 MB
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The Paypal Official Insider Guide To Mobile Profits

Author: Matt T. Jones
Editor: Pearson Education
ISBN: 0132824914
File Size: 57,63 MB
Format: PDF, ePub, Docs
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Mobile commerce opportunities are everywhere people go, 24/7. And PayPal is in the forefront of harnessing those opportunities, offering mobile businesses faster, easier, safer, and more positive customer checkout experiences. PayPal’s mobile checkout tools support profitable websites and apps on all of today’s smartphones, tablets, and other portable devices. This book shows how you can implement these tools to more effectively capture this vast new revenue stream. You’ll learn how to partner with PayPal to: Maximize payment opportunities in the open mobile marketplace Apply mobile website and app building best practices Integrate PayPal Mobile express checkout and payment software systems Master mobile consumer shopping behavior, technology, and payment trends Profit with custom, efficient PayPal Mobile payment options for your business This expert, easy-to-follow advice–straight from those who design and build PayPal Mobile–is your direct link to effective mobile payments and business success.

Apps Management And E Commerce Transactions In Real Time

Author: Rezaei, Sajad
Editor: IGI Global
ISBN: 1522524509
File Size: 75,95 MB
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Technology is continuously advancing and changing the way aspects of business are performed. The implementation of mobile business transactions to acquire various types of goods has changed the landscape of consumerism. Apps Management and E-Commerce Transactions in Real-Time is a timely research publication that features the latest scholarly trends, issues, and implications of the use of a new technological forum in electronic buying and selling. Including extensive coverage on a number of topics and perspectives such as social networks, customer satisfaction, and cloud computing, this book is ideally designed for researchers, academicians, and students seeking current research on mobile solutions in business deals.

Sell Local Think Global

Author: Olga Mizrahi
Editor: Red Wheel/Weiser
ISBN: 160163434X
File Size: 63,14 MB
Format: PDF, Docs
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"From Nielsen to grilled cheese trucks, this is a hands-on, idea-packed book for business people in search of growth." —SETH GODIN, author of Linchpin After years of sharing her small-business tips and marketing tricks with readers of her popular blog, ChunkOfChange.com, and column in the Long Beach Post, Olga Mizrahi has taken her message to the streets, urging business owners to focus in while reaching out. You’ll be excited and motivated to clearly state your difference to the world—and your neighborhood—while confidently selling yourself and your business. Through 50 low-cost, do-it-yourself tips, Sell Local, Think Global will help you: Figure out what makes you and your business truly different. Discover the secrets of “SoLoMo” marketing, both online and off. Spruce up your Web and mobile presence by learning to love analytics. Walk boldly into the future by embracing social media and customer reviews.

Digital Marketing

Author: Ira Kaufman
Editor: Routledge
ISBN: 1317999754
File Size: 37,71 MB
Format: PDF, Docs
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Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected]

Handbook Of Research In Mobile Business Technical Methodological And Social Perspectives

Author: Unhelkar, Bhuvan
Editor: IGI Global
ISBN: 1591408180
File Size: 59,56 MB
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"This reference book brings together various perspectives on the usage and application of mobile technologies and networks in global business"--Provided by publisher.

The Tv Presenter S Career Handbook

Author: Kathryn Wolfe
Editor: CRC Press
ISBN: 1135075328
File Size: 17,54 MB
Format: PDF
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You can present to camera, speak to time, read autocue, conduct an interview, write and memorise scripts; you have a showreel, headshots and a CV—but what next? How do you decide which genre to go for, market yourself and establish your career? The TV Presenter’s Career Handbook is full of information and advice on how to capitalise on your presenter training and contains up-to-date lists of resources to help you seek work, market yourself effectively, and increase your employability. Contents include raising your profile, what kinds of companies to aim for and how to contact them, what to do with your programme idea, video and radio skills, creating your own TV channel, tips from agents, specialist genres such as News, Sports, Technology, Children’s and Shopping channels, breaking into the US, and more! Features interviews and case studies with over 80 experts so you can learn from those who have been there first, including: Maxine Mawhinney and Julian Worricker BBC News anchors, Jon Bentley and Jason Bradbury presenters The Gadget Show, Melvin Odoom KISS FM, Gemma Hunt presenter Swashbuckle, Matt Lorenzo presenter Premier League, Tony Tobin chef/presenter Ready Steady Cook and Saturday Kitchen, Alison Keenan and Marie-Francoise Wolff presenters QVC, Maggie Philbin and Jem Stansfield presenters Bang Goes the Theory, Kate Russell presenter BBC Click, Sarah Jane Cass Senior Talent Agent Somethin’ Else Talent, Emma Barnett award-winning radio presenter, David McClelland Technology presenter Rip Off Britain, Louise Houghton and Tina Edwards presenters London Live, Fran Scott presenter Absolute Genius with Dick and Dom, and Claire Richmond founder findatvexpert.com

Routledge International Handbook Of Rural Studies

Author: Mark Shucksmith
Editor: Routledge
ISBN: 1317619862
File Size: 62,27 MB
Format: PDF, Kindle
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Rural societies around the world are changing in fundamental ways, both at their own initiative and in response to external forces. The Routledge International Handbook of Rural Studies examines the organisation and transformation of rural society in more developed regions of the world, taking an interdisciplinary and problem-focused approach. Written by leading social scientists from many countries, it addresses emerging issues and challenges in innovative and provocative ways to inform future policy. This volume is organised around eight emerging social, economic and environmental challenges: Demographic change. Economic transformations. Food systems and land. Environment and resources. Changing configurations of gender and rural society. Social and economic equality. Social dynamics and institutional capacity. Power and governance. Cross-cutting these challenges are the growing interdependence of rural and urban; the rise in inequality within and between places; the impact of fiscal crisis on rural societies; neoliberalism, power and agency; and rural areas as potential sites of resistance. The Routledge International Handbook of Rural Studies is required reading for anyone concerned with the future of rural areas.

The Local And The Digital In Environmental Communication

Author: Joana Díaz-Pont
Editor: Springer Nature
ISBN: 3030373304
File Size: 79,53 MB
Format: PDF
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This volume interrogates the intertwining of the local and the digital in environmental communication. It starts by introducing a wave metaphor to tease out major shifts in the field, and situates the intersections of local places and digital networks in the beginning of a third wave. Investigations that feature the centrality of place and digital communication platforms show how we today, as researchers and practitioners, communicate the environment. Contributions identify the need for critical approaches that engage with the wider consequences of this changing media landscape, unpacking local and global tensions in environmental communication research. This empirical case study collection from different parts of the world shows that environmental activists and citizens creatively use digital technologies for campaign purposes. It identifies new environmental communication challenges and opportunities, as well as practices, of environmental activists, NGOs, citizens and local communities, in the fight for social and environmental justice.

Mobile Media And Social Intimacies In Asia

Author: Jason Vincent A. Cabañes
Editor: Springer Nature
ISBN: 9402417907
File Size: 13,68 MB
Format: PDF, ePub
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This edited volume brings together cutting-edge studies from emerging scholars of East/Southeast Asia who explore the role of mobile media in the contemporary transformation of the region’s social intimacies, from the romantic to the familial to the communal. By providing a regional and transnational overview of such studies, it affords new insights into how these mobile technologies have contributed to the rise of ‘glocal intimacies’. This pertains to the normalisation and intensification of how people’s relationships of closeness are entangled in the ever-shifting and constantly negotiated flows between global modernity and local everyday life. In providing case studies of mobile media and glocal intimacies, the chapters in the volume attend to a broad range of countries that include China, Korea, Malaysia, the Philippines, Singapore, Vietnam, and Taiwan. This illustrates the differing ways in which mobile media might be embedded in the region’s divergent articulations of social intimacies, which reflect the ongoing tensions between Western and Asian imaginaries of modernity. The chapters also discuss a wide array of mobile media that people use, from social media platforms like Facebook and Instagram, to messaging apps like KakaoTalk and WhatsApp, to dating apps like Tinder and Blued. This allows for a mapping out of the different levels of impact that mobile media might have on social intimacies in a region that contains some of the most technologically advanced as well as the most technologically behind societies in the world. In summary, this book allows readers to take a comparative approach to understanding the complexity of the glocal intimacies that are emerging from the ways people in Asia use mobile media to reconfigure their local ties and to enact global relationships. This volume will benefit students, academics, and researchers who are keen in media and communication, cultural studies, sociology, anthropology, and Asian studies. “This exciting and much-needed book will greatly advance our efforts to decolonise media and communications research. The chapters offer empirically rich and nuanced accounts that challenge the dominant paradigms about mediated intimacy.” Mirca Madianou, Goldsmiths, University of London “This collection develops the original concept of ‘glocal intimacies’ to describe how mobile media have become a crucial site where new social intimacies are enacted, reinforced and transformed in Asia. It introduces fresh empirical research from emerging scholars to furnish deep theoretical insights into these imaginaries and practices.” Audrey Yue, National University of Singapore

Corporate Social Responsibility And Local Community In Asia

Author: Kyoko Fukukawa
Editor: Routledge
ISBN: 1317818695
File Size: 59,43 MB
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The idea of corporations exercising corporate social responsibility has spread from the West and is now firmly embedded in Asian countries and in Asian corporations. The latest trend in corporate social responsibility, evident also in Asia, is for corporations to apply corporate social responsibility to local communities and to those at the bottom of the social hierarchy. This book explores corporations’ social responsibility engagement with local communities in a range of Asian countries. It provides examples of corporate social responsibility in a wide range of industrial sectors, focuses extensively on "social enterprises" and on governments’ and corporations’ schemes to encourage them, considers how relations with employees and with local workforces fit into the pattern of corporate social responsibility, and discusses the question as to how far corporations engage with local communities as a way of developing new markets for their products.

Routledge International Handbook Of Consumer Psychology

Author: Cathrine V. Jansson-Boyd
Editor: Taylor & Francis
ISBN: 131753994X
File Size: 63,19 MB
Format: PDF, Mobi
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This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

Social Capital And Local Water Management In Egypt

Author: Dalia M. Gouda
Editor: Oxford University Press
ISBN: 9774167635
File Size: 53,40 MB
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Water resources development; Egypt; social aspects; history.

Global And Local In Algeria And Morocco

Author: James McDougall
Editor: Routledge
ISBN: 1317411587
File Size: 63,79 MB
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This book brings together contributors across the disciplines to examine the local, national, regional and global processes that have shaped Maghribi societies, economies and politics since the colonial period. Focusing equally on the local shape of global processes and on the broader significance of particular ‘ways of doing things’, these studies move beyond generalisations about globalisation and its impact on local societies, whether developmental or detrimental, of the ‘global in the local’, or of ‘glocalisation’. Cases range from the onset of the ‘first wave’ of globalisation in the colonial era to the most recent developments in identity politics, consumerism, and telecommunications. Contributors show how nationalising and globalising influences are seized, remade, and put to work in very different ways by High Atlas farmers or urban real estate speculators, human rights activists at the edge of the Sahara and amateur theatre actors in Mediterranean towns. Always located somewhere, these social actors nonetheless act in different ways, with different effects, at different levels of engagement, whether with each other, their own governments, or the wider world. This book was published as a special issue of the Journal of North African Studies.

Decision Sourcing

Author: Dale Roberts
Editor: Routledge
ISBN: 131715391X
File Size: 35,52 MB
Format: PDF, Mobi
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We are living in the post-information age, the era of so-called 'Big Data'. It is a practical possibility for corporations to report, chart and analyse every action, transaction and click that happens inside and outside their business. In Decision Sourcing Roberts and Pakkiri examine what this means to organisational decision making. They explode the myth that good decisions need only be informed ones through an examination into how business really make choices. They lay bare the poverty of decision making processes in today’s corporate world and offer fresh and fascinating insight into how social tools are providing new sources of information, how they are challenging hierarchy and how they are providing opportunities for growth and agility through aligned and inclusive decision making. This book is for those organisations that want to get beyond the corporate Facebook account and are ready for the next bold step. It is for those businesses that want to engage their workforce and their customers in collaborative relationships that are at the heart of the successful social enterprise.

The Role Of Local Authorities In The Field Of Local Social Services

Author: Council of Europe
Editor: Council of Europe
ISBN: 9789287145284
File Size: 43,63 MB
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This publication deals with the following issues; effectiveness and efficiency in delivering services, quality of services without increasing the costs, avoiding overlap, fostering horizontal and vertical co-operation between public authorities and achieving synergies with the private sector.

Security And Privacy For Mobile Healthcare Networks

Author: Kuan Zhang
Editor: Springer
ISBN: 3319247174
File Size: 11,58 MB
Format: PDF, Kindle
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This book examines state-of-art research on designing healthcare applications with the consideration of security and privacy. It explains the Mobile Healthcare Network (MHN) architecture and its diverse applications, and reviews the existing works on security and privacy for MHNs. Critical future challenges and research problems are also identified. Using a Quality-of-Protection perspective, the authors provide valuable insights on security and privacy preservation for MHNs. Some promising solutions are proposed to accommodate the issues of secure health data transmission, misbehavior detection, health data processing with privacy preservation and access control in MHNs. Specifically, the secure health data aggregation explores social spots to help forward health data and enable users to select the optimal relay according to their social ties and health data priority. The secure aggregation achieves the desirable delivery ratio with reasonable communication costs and lower delay for the data in different priorities. A proposed misbehavior detection scheme distinguishes Sybil attackers from normal users by comparing their mobile contacts and pseudonym changing behaviors. The detection accuracy is high enough to resist various Sybil attacks including forgery. In addition, the health data processing scheme can analyze the encrypted health data and preserve user’s privacy at the same time. Attribute based access control can achieve fine-grained acces s control with user-defined access policy in MHNs. Security and Privacy for Mobile Healthcare Networks is designed for researchers and advanced-level students interested in healthcare security and secure data transmission.

Icts For Mobile And Ubiquitous Urban Infrastructures Surveillance Locative Media And Global Networks

Author: Firmino, Rodrigo J.
Editor: IGI Global
ISBN: 1609600533
File Size: 50,30 MB
Format: PDF, ePub
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"This book investigates how a shift to a completely urban global world woven together by ubiquitous and mobile ICTs changes the ontological meaning of space, and how the use of these technologies challenges the social and political construction of territories and the cultural appropriation of places"--Provided by publisher.