Likeable Social Media Revised And Expanded How To Delight Your Customers Create An Irresistible Brand And Be Amazing On Facebook Twitter Linkedin Instagram Pinterest And More

Author: Mallorie Rosenbluth
Editor: McGraw-Hill Education
ISBN: 9780071836326
File Size: 61,51 MB
Format: PDF, ePub
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The NEW YORK TIMES and USA TODAY bestseller—updated with today’s hottest sites! A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, Vine, Instagram, and beyond, that recommendation can travel farther and faster than ever before. Packed with brand-new case studies from today’s emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word.

Likeable Social Media How To Delight Your Customers Create An Irresistible Brand And Be Generally Amazing On Facebook Other Social Networks

Author: Dave Kerpen
Editor: McGraw Hill Professional
ISBN: 9780071769501
File Size: 69,33 MB
Format: PDF, ePub, Mobi
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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend's recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther and faster than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: Dave Kerpen's insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant. Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world. Seth Godin, author of Poke the Box Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human — being likeable — will get you far. Scott Monty, Global Digital Communications, Ford Motor Company Dave gives you what you need: Practical, specific how-to advice to get people talking about you. Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Likeable Social Media Third Edition How To Delight Your Customers Create An Irresistible Brand Be Generally Amazing On All Social Networks That Matter

Author: Dave Kerpen
Editor: McGraw-Hill Education
ISBN: 9781260453287
File Size: 77,75 MB
Format: PDF
Read: 6742
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Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more

Likeable Social Media How To Delight Your Customers Create An Irresistible Brand And Be Generally Amazing On Facebook Other Social Networks

Author: Dave Kerpen
Editor: McGraw Hill Professional
ISBN: 0071762345
File Size: 21,77 MB
Format: PDF, ePub
Read: 9764
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THE NEW YORK TIMES AND USA TODAY BESTSELLER! The secret to successful word-of-mouth marketing on the social web is easy: BE LIKEABLE. A friend’s recommendation is more powerful than any advertisement. In the world of Facebook, Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com “Alas, common sense is not so common. Dave takes you on a (sadly, much needed) guided tour of how to be human in a digital world.” Seth Godin, author of Poke the Box “Likeable Social Media cuts through the marketing jargon and technical detail to give you what you really need to make sense of this rapidly changing world of digital marketing and communications. Being human—being likeable—will get you far.” Scott Monty, Global Digital Communications, Ford Motor Company “Dave gives you what you need: Practical, specific how-to advice to get people talking about you." Andy Sernovitz, author of Word of Mouth Marketing: How Smart Companies Get People Talking

Likeable Social Media Third Edition How To Delight Your Customers Create An Irresistible Brand Be Generally Amazing On All Social Networks That Matter

Author: Dave Kerpen
Editor: McGraw Hill Professional
ISBN: 1260453294
File Size: 35,48 MB
Format: PDF, ePub, Docs
Read: 8725
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Harness the power of social media to attract new customers and transform your business! More than three billion people are now on social media. If you’re not in the social media marketing game, you’re not in the game at all. From one of the world’s leading figures in the world of social media marketing, Likeable Social Media reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices. You’ll find critical information about new and relevant social media platforms, such as Snapchat, along with updated tools, and tactics around video, mobile, paid media, and data; and need-to-know insights into existing platforms/content, including Instagram, LinkedIn and Facebook stories. Likeable Social Media shows you how to: •Engage customers and crowdsource innovation online •Create content that resonates with consumers and provides value•Integrate social media into the entire customer experience•Effectively deal with criticism and negative feedback on social media•Grow your audience across social channels, and much more

Likeable Social Media Revised And Expanded

Author: Dave Kerpen
Editor:
ISBN:
File Size: 79,98 MB
Format: PDF, Docs
Read: 3537
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The New York Times and USA Today bestseller-updated to bring you up to speed on the latest social media sites, features, and strategies From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media . Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in word-of-mouth marketing.

The Likeable Social Business

Author: Dave Kerpen
Editor: McGraw Hill Professional
ISBN: 0071827730
File Size: 59,77 MB
Format: PDF, ePub
Read: 6641
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TWO EBOOKS IN ONE Likeable Social Media THE NEW YORK TIMES AND USA TODAY BESTSELLER! In Likeable Social Media, Dave Kerpen reveals the secrets to building a brand's popularity by being authentic, engaging, and transparent on Facebook and other social media sites. He shares the methods he has used to successfully redefine the brands of a number of large companies, including 1-800-FLOWERS and Cumberland Farms. Complete with serious strategies communicated with wit and humor, this book is the definitive source for using social media to win new customers, gather valuable feedback, and increase the bottom line. “Dave Kerpen’s insights and clear, how-to instructions on building brand popularity by truly engaging with customers on Facebook, Twitter, and the many other social media platforms are nothing short of brilliant.” Jim McCann, founder of 1-800-FLOWERS.COM and Celebrations.com Likeable Business Likeable Business lays out the eleven strategies small- and mid-sized companies can use to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business incorporates the elements of likeability, including transparency, accountability, responsiveness, and authenticity—and how they benefit business goals.

Likeable Social Media

Author:
Editor:
ISBN:
File Size: 67,87 MB
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Likeable Social Media Revised And Expanded How To Delight Your Customers Create An Irresistible Brand And Be Amazing On Facebook Twitter Linkedin

Author: Dave Kerpen
Editor: McGraw Hill Professional
ISBN: 0071836330
File Size: 51,45 MB
Format: PDF
Read: 9307
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The New York Times and USA Today bestseller—updated to bring you up to speed on the latest social media sites, features, and strategies From one of the world's leading figures in social media marketing, networking, and business applications comes the heavily revised and updated edition of the Likeable Social Media. Dave Kerpen is CEO of Likeable Local and Likeable Media, which has won two WOMMY awards from the Word of Mouth Marketing Association (WOMMA) for excellence in word-of-mouth marketing.

Likeable Social Media

Author: Dave Kerpen
Editor:
ISBN: 9789813158443
File Size: 26,85 MB
Format: PDF
Read: 8461
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Likeable Social Media

Author:
Editor:
ISBN:
File Size: 65,38 MB
Format: PDF, Docs
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Likeable Business Why Today S Consumers Demand More And How Leaders Can Deliver

Author: Dave Kerpen
Editor: McGraw Hill Professional
ISBN: 0071800484
File Size: 71,22 MB
Format: PDF, ePub, Mobi
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Dave Kerpen’s follow-up to his bestselling Likeable Social Media gives business owners and marketers time-tested strategies for growing revenue Likeable Business lays out the eleven strategies companies can use to leverage likeability to increase profits and spur growth. Kerpen explains how to ensure that every aspect of a business communicates transparency, accountability, responsiveness, and authenticity—which customers find more likeable than traditional marketing campaigns. Dave Kerpen is cofounder and CEO of the marketing firm Likeable Media, included in the INC 500 fastest-growing private companies in the United States for both 2011 and 2012. He is the author of the New York Times bestselling book Likeable Social Media and is a frequent keynote speaker.

Likeable Social Media For Business

Author: Greg Mason
Editor:
ISBN: 9781497397842
File Size: 37,49 MB
Format: PDF, ePub, Docs
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Likeable Social Media for Business: How to Grow Your Business, Build a Successful Brand, and Be Amazing on Facebook, Twitter, LinkedIn, MySpace, YouTube, and More! ***LINK TO BONUS STEP-BY-STEP (HD) VIDEOS AND AUDIO ARE INCLUDED WITH YOUR PURCHASE*** (See Details Below) The Secret to Creating ANY Successful Business on the Social Web is Easy...JUST BE LIKEABLE! Being likeable and creating effective social business strategies can PAY BIG when it comes to achieving amazing results from consumers. Companies that do well online are those who explore what today's consumers expect from organizations and execute a plan of action. Likeable Social Media for Business gives clear insight on how you can harness the power of viral marketing & engage your customers to help spread the word out about your product, brand, or business! With (HD) Video and Audio Tutorials Included in this package, you will learn STEP-BY-STEP how to build brand popularity by attracting customers on Facebook, Twitter, LinkedIn, MySpace, and the many other social media platforms online! CONSIDER THE FOLLOWING FACTS: * 93% of all business buyers are social media advocates. * 81% of B2B companies have accounts on social media sites. * 77% of B2C and 43% of B2B companies have acquired customers from Facebook alone. * Executives from all Fortune 500 companies use LinkedIn. LinkedIn is responsible for bringing in over 12 million visitors a day! * There are over 600 million users on Twitter daily and 33% of marketers have generated leads by using Twitter alone. * 69% of online consumers who use Pinterest have found an item they have bought or wanted to buy, while the monthly unique visitors have increased from 10 million to over 2702% since 2011. * 40% of marketers use Google Plus and Google Hangouts to generate sales and leads. Google Plus now has over 500 million users and counting! * Myspace is now generating more than 50 billion page views monthly from potential consumers worldwide! * In 2012 annual social commerce sales were at 9 billion but are expected to climb to over $30 billion by 2015! * From early 2010 to 2012 the percentage of Americans following a brand on a social network increased by over 106% Likeable Social Media for Business features all the advice you need to immediately start driving powerfully relevant traffic, more leads, and sales to your business or brand. We have included for you Hours of Time-Tested HD Videos, Audio Tutorials, and Guides that professionals have used for Years to Grow Their Businesses Worldwide! GRAB YOUR COPY TODAY! BONUS MATERIALS INCLUDE LINK TO: * Twitter Mastery in 40 Hours or Less - "Cash In With Twitter and Get Real-Time Access To Your Market" Watch 21 (HD SCREENCAST VIDEOS) Recorded 'Live' Using a New Twitter Account. * Facebook Rockstar System - "The Step By Step Method Of Building Massive Targeted Facebook Profits" This step by step (VIDEO SERIES) will take you from Facebook For Fun To Facebook For Profit. This powerful coaching holds many keys to unlocking the facebook goldmine. * Social Traffic Profits - Increase Your Access to Highly Targeted Leads with This Step-by-Step Video Guide and Discover How To Quickly and Easily Build High Converting Leads For Your Niche By Using MySpace, Linkedin, Yahoo Answers, Facebook, StumbleUpon, and More! * YouTube Marketing Secrets - A Collection of 22 Professionally Recorded (HD VIDEOS) If You Follow These Simple Steps and Start Experimenting with Video marketing & YouTube. You will have an unlimited supply of traffic at your fingertips, just waiting to be converted into sales. * Making Your Fortune with Google Adwords (AUDIO) - Listen to a 2 Part Interview from Phil Chapman (Google Adwords Expert) and Learn How Millions are Raking In The Big Bucks Using Google Adwords! * MORE BONUS MATERIAL INCLUDED (with Your Purchase)

Likeable Social Media

Author: Dave Kerpen
Editor:
ISBN:
File Size: 11,24 MB
Format: PDF, ePub
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Packed with expert advice and new case studies that demonstrate the latest best practices, this book reveals everything you need to know about building your brand and attracting & retaining loyal customers through smart, savvy social media engagement. --

Social Media Campaigns

Author: Carolyn Mae Kim
Editor: Routledge
ISBN: 1317312880
File Size: 34,59 MB
Format: PDF, Kindle
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Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.

Social Media Success For Every Brand

Author: Claire Diaz-Ortiz
Editor: HarperCollins Leadership
ISBN: 1400214971
File Size: 66,48 MB
Format: PDF, Docs
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Most business owners are blindly guessing at their social media strategy, and it’s costing them time and money. Based on Donald Miller’s bestselling book Building a StoryBrand, Claire Diaz-Ortiz applies the seven principles of the StoryBrand Framework to help you build an effective, long-lasting social media plan for your brand. Social Media Success for Every Brand teaches readers how to incorporate the StoryBrand 7-Part Framework into their social media channels to increase engagement and see better results. Readers will understand exactly what they need to do with their social media to drive growth to their organization through the practical guidance of the five-point SHARE model: STORY HOW AUDIENCE REACH EXCELLENCE Social Media Success for Every Brand does not require the reader to be familiar with Building a StoryBrand but provides enough foundation to prepare the reader for practical success with their social media content. Together with the StoryBrand Framework, Claire’s SHARE model will help boost customer engagement and grow the organization’s brand awareness and revenues.

Strategic Social Media Management

Author: Karen E. Sutherland
Editor: Springer Nature
ISBN: 9811546584
File Size: 45,57 MB
Format: PDF, ePub, Mobi
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This textbook provides a lively introduction to the fast-paced and multi-faceted discipline of social media management with international examples and perspectives. Aside from focusing on practical application of marketing strategy, the textbook also takes students through the process of strategy development, ethical and accurate content curation, and strategy implementation, through detailed explanations of content creation. Combining theory and practice, Strategic Social Media Management teaches students how to take a strategic approach to social media from an organisational and business perspective, and how to measure results. Richly supported by robust and engaging pedagogy and cases in each chapter, it integrates perspectives from public relations, marketing and advertising, and examines key topics such as risk, ethics, privacy, consent, copyright issues, and crises management. It also provides dedicated coverage of content strategy and campaign planning and execution. Reflecting the demands of contemporary practice, advice on self-care for social media management is also offered, helping to protect people in this emerging profession from the negativity that they can experience online when managing an organisation’s social media presence. After reading this textbook, students will be able to develop a social media strategy, curate accurate and relevant content, and create engaging social media content that tells compelling stories, connects with target audiences and supports strategic goals and objectives. This is an ideal textbook for students studying social media strategy, marketing and management at undergraduate level. It will also be essential reading for marketing, public relations, advertising and communications professionals looking to hone their social media skills and strategies.

Social Media And Networking Concepts Methodologies Tools And Applications

Author: Management Association, Information Resources
Editor: IGI Global
ISBN: 1466686154
File Size: 74,28 MB
Format: PDF, ePub, Mobi
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In the digital era, users from around the world are constantly connected over a global network, where they have the ability to connect, share, and collaborate like never before. To make the most of this new environment, researchers and software developers must understand users’ needs and expectations. Social Media and Networking: Concepts, Methodologies, Tools, and Applications explores the burgeoning global community made possible by Web 2.0 technologies and a universal, interconnected society. With four volumes of chapters related to digital media, online engagement, and virtual environments, this multi-volume reference is an essential source for software developers, web designers, researchers, students, and IT specialists interested in the growing field of digital media and engagement. This four-volume reference includes various chapters covering topics related to Web 2.0, e-governance, social media activism, internet privacy, digital and virtual communities, e-business, customer relationship management, and more.

Maximize Your Social

Author: Neal Schaffer
Editor: John Wiley & Sons
ISBN: 1118756681
File Size: 30,16 MB
Format: PDF, Kindle
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Create and maintain a successful social media strategy foryour business Today, a large number of companies still don't have a strategicapproach to social media. Others fail to calculate how effectivethey are at social media, one of the critical components ofimplementing any social media strategy. When companies startspending time and money on their social media efforts, they need tocreate an internal plan that everyone can understand. MaximizeYour Social offers a clear vision of what businesses need to doto create—and execute upon—their social media forbusiness road map. Explains the evolution of social media and the absolutenecessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of asuccessful social media strategy Author Neal Schaffer was named a Forbes Top 30 SocialMedia Power Influencer, is the creator of the AdAge Top 100Global Marketing Blog, Windmill Networking, and a global socialmedia speaker Maximize Your Social will guide you to mastery ofsocial media marketing strategies, saving you from spending a chunkof your budget on a social media consultant. Follow Neal Schaffer'sadvice, and you'll be able to do it yourself—and do itright.